If you’ve recently scrolled through social media, turned on your morning news, or chatted with a shopping-obsessed friend, chances are you’ve heard the phrase “GMA Deals and Steals” more than once. But what’s behind this sudden surge in interest? Is it just another TV segment—or is there more to this shopping phenomenon?
For the uninitiated, Deals and Steals is a segment hosted on ABC’s Good Morning America (GMA) by Tory Johnson, a well-known consumer expert. The show features exclusive, limited-time discounts on a variety of products—ranging from beauty and wellness to fashion, home essentials, and beyond.
These deals are often up to 50–70% off retail prices, available for 24 to 72 hours, and partnered with small businesses and rising brands. It’s basically a shopper’s paradise… live on morning TV!
🔥 Why Is It Trending Now?
1. Celebrity Endorsements Are Fueling the Fire
In recent weeks, several celebs—like Reese Witherspoon and Drew Barrymore—have organically mentioned brands featured on Deals and Steals. Social media shoutouts and TikToks have gone viral, linking back to products seen on GMA. When a celeb swears by a $15 skincare hack they found through Deals and Steals, fans follow.
2. Smart Shopping in a Tough Economy
With inflation and rising costs, audiences are turning to savvy shopping platforms to save money without sacrificing quality. GMA Deals and Steals hits the sweet spot: trusted, vetted products at a fraction of the cost. It offers value with validation, which is gold in the current market.
3. The “Shop Small” Movement
Many of the featured brands are women-owned, minority-owned, or sustainability-focused businesses. This appeals to socially conscious consumers who want to support small businesses while still landing incredible deals. People love knowing their dollars are doing double duty.
4. FOMO + Flash Sales = Social Buzz
The time-sensitive nature of the deals (some expire within 24 hours!) creates a fear of missing out. Social media posts often read “Run, don’t walk!” as users share their shopping wins or alert others about limited quantities. The built-in urgency makes it ultra-shareable.
🧠 Behind the Scenes: Who Curates These Deals?
The real engine behind the buzz is Tory Johnson, a seasoned entrepreneur and GMA contributor. Her team carefully selects brands that are high quality, affordable, and ethically produced. According to recent interviews, she gets hundreds of pitches weekly and only a select few make the cut.
The team also ensures that the shopping experience—whether through direct links or third-party platforms—is seamless. That level of detail builds viewer trust, a major reason Deals and Steals has grown from a fun TV segment to a national shopping trend.
📺 From TV to TikTok: The Power of Multichannel Marketing
While the segment airs on traditional morning television, the buzz continues long after the cameras stop rolling. Here’s how it’s crushing it across platforms:
- Instagram & Facebook: Brands and influencers reshare GMA clips with direct shopping links.
- YouTube Shorts & TikTok: Quick unboxings and review clips make the products feel authentic.
- GMA Website & Newsletter: Subscribers get first dibs with reminders and early access alerts.
This omnichannel approach keeps the deals trending beyond TV and taps into every major consumer demographic—from Gen Z to boomers.
💸 What Viewers Love Most
- ✅ Trusted Brand Vetting: People trust GMA’s picks more than random social media ads.
- ✅ Ease of Purchase: Direct, secure links. No sketchy middlemen.
- ✅ Feel-Good Factor: Supporting small, often local or family-owned businesses.
- ✅ Savings That Add Up: Especially on wellness, beauty, and lifestyle items.
👀 How to Stay in the Loop
If you want to jump on the Deals and Steals bandwagon, here’s how to keep updated:
- Watch GMA every Thursday — Deals air weekly!
- Subscribe to the GMA newsletter for early-bird access.
- Follow Tory Johnson on Instagram (@toryjohnson) for behind-the-scenes peeks and restock updates.
- Set alerts for GMA’s Facebook and website deal pages.
Final Thoughts: Is the Hype Real?
Absolutely. In a time when people crave convenience, value, and meaning behind purchases, GMA Deals and Steals nails the formula. It’s not just about the price tag—it’s about the experience of smart, conscious shopping through a trusted source.
Whether you’re a savvy bargain hunter, a small business supporter, or someone who just loves the thrill of a good deal, this segment is worth the weekly tune
Disclaimer: This blog is intended for informational and educational purposes only. The views expressed are personal opinions or general insights, not professional or legal advice. Readers should do their own research or consult relevant professionals before taking action based on this content.
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